International and Strategic Marketing Essay Example for Free

International and Strategic Marketing Essay The globalization of business markets from domestic to international has generated a unique competitive advantage for all the organizations whose products and services are being welcomed by the customers all around the world demanding mass marketing efforts. In this regard, marketing research in the international environment is having different methodology and complications with respect to geographical boundaries of a specific country in which penetration and development of a product is required. Therefore, an international market planning with strategic aligned goal, for development in the global world should be the objective of marketers to captivate international market leadership. Introduction The gravity of globalization in today’s modern era in the business world is increasing enormously due to faster means of communication, transportation, technology, and rapid financial streams. The product that is being produced in a specific region does not have limitations of boundaries. A Russian student can be wearing Italian T-shirt, driving in a German car going to meet his friend in a Chinese restaurant. This example is not astonishing because it is a general practice and nowadays everybody can illustrate the true meaning of world global market place. Hence, marketers are required to analyze this gravity of globalization and have to consider international marketing in their strategic goal of marketing plan. Marketing is the well known concept of anticipating customer need or demand then analyzing how marketers are going to fulfill that demand or need and finally satisfying customer need or demand. If the customer is really satisfied by gauging the ultimate benefit from that product or service provided by the marketer than it develops a sense of strong relationship between the customer and the organization, in which the organization give value to the customer and in return customer give value to them by building a strong profitable relationship (Kotler, Armstrong, 2008). International marketing concept is also the same as the general defined concept of marketing but the methodology to enter and penetrate in the international market is not the same as it is in domestic marketing. Indeed the tools and skills to enter in the international market is same but their application differs due the factors which include economy, political and legal system, and most importantly culture and buying behavior of the nation. Hence, the ideology of international marketing can be gauged in this way that the organization which offers its products and services by planning, pricing, promoting, and distributing to more than one nation other than domestic market to earn higher profit   (Cateora et al., 2002). Internationalized Business Operations Many potential organizations tend to bring their operation on global level rather than national level. When the companies move to internationalization the complexity and sophistication of operations change enormously. The basic guidelines for the companies orienting in international market are described by EPRG framework (Wind, Douglas, Perlmutter, 1973). This framework deals with four types of orientation of company going to international market which are: a. Ethnocentrism: In this type of orientation, top management is highly focusing on domestic market as compared to foreign market because its products have already stable and reasonable demand in domestic market. Company considers their foreign sales as surplus to their domestic sales. b. Polycentrism: It is the attitude which arises when the company recognizes that its multi domestic products strategies would not be successful in the host country if the orientation method is same as domestic orientation. Hence, a different marketing program to enter in the international market is required by the company. c. Regiocentrism: In these stages company identifies the similarities of the entire region and enters the regional market by developing integrated strategies of marketing. Such types of orientation capture geographically and economically integrated region such as NAFTA and European Union. d. Geocentrism: In this type of approach company consider the entire global market as its potential market place. This is one of the most important and critical type of approach when companies make single policies for the entire world market. The organizations should have prior focus on going globally because this approach has a great future. Hence, it is proved as well that organizations which are growing globally have gathered tremendous success in the past decades.   International marketing environment An optical company introduced eye glasses in Thailand by running advertizing campaign of cute animals wearing glasses. The advertisement featuring animal was a pathetic choice as in Thailand animals are considered to be the sign of low life and was not respectful for Thais to take that thing which was being used by animal due to which the company had to suffer a loss in spite of modern and unique design of their product (Payne, website). So the main fault was of the company’s marketing research team that they did not gathered   appropriate knowledge of Thai culture and have misjudged the society in which they are going to enter. They did not realize the fact that the marketing environment would be different from the domestic market in which they have achieved the strategic position. When the organization takes the decision of going beyond the domestic market then it needs to cater that there will be significant national differences which will create a different marketing environment than the one it is serving now. This reflects the very fact that the research is need to be conducted in those highlighting factors which will affect its strategic marketing goals. There are many ways by which research can be conducted out of which asking question is the most effective one by which an appropriate answer is obtained (Kumar, 2000). Marketing Research in Saudi Arabia If the analysis is conducted on the differences of factors in the international marketing environment of a country named as Saudi Arabia then it is observed that the main highlighting factors which are to be considered in doing research and which differentiate people of one nation to another are discussed below; a. Culture: Nation with different cultures has different traditional values and demand those products which are not vulnerable to their culture. Saudi Arabia is a Muslim country having Arabs traditional values, they will highly support and promote the product in Saudi market which will either promote their culture or at least accept their culture. b. Economic condition: The economic condition of the nation should be highly considered in marketing research because it defines the purchasing power of the customer which is the main origin of marketing. In Saudi market maximum companies offer luxurious and expensive products because the purchasing power of the nation is high because of rich government having vast amount of natural resources. c. Racial differences: It defines the different physical features of the nation. Like the cosmetic product would be different for the customers of Saudi Arabia as compared to the customers of U.S.A. It is located in such region of Asia in which people have generally different colored skin which is opposite to U.S. nation which do not have the same skin as Saudis’ have. In this regard, the marketing program for the Saudi nation for particularly cosmetic products would be different from that of U.S.A. d. Climate: It defines the different meteorological condition of the country because it has a great impact on the products which have seasonal demands. Saudi Arabia is considered as the hot climate country in which temperature normally rises to 55 0F. For such a hot weather country marketers have taken that as opportunity for them and have introduced such air conditioning system which can sustain the temperature of Saudi Arabia. There would be consider an immature marketing program if the products which are not suitable with the climate of the country are introduced because they are not compatible for that region neither they have market demand in that region. e. Religion: It does reflect in the marketing, in the sense that the product whose ingredients are controversial. In Saudi Arabia the concept of Halal food restricts the entire food manufacturers to penetrate in its markets that violate it and in the same way alcoholic drinks are also not allowed because of their religious jurisdiction. f. Language: In international marketing research, it is one of the most important aspects because it is the effective means of communication and if it is not used in appropriate manner, can cause reverse affect on marketing efforts. Arabic is the native language of Saudi nation and mostly they are unable to understand English, which is a universal language. So, the marketers have analyzed that their all promotion efforts should be translated in Arabic so that the customer really get to know that what the product all about is. Similarly, there are also other factors which marketers have to analyze in the international marketing research mode of environment it has targeted like market facilities and capabilities, political stability of the country, nation psyche etc.

Essay --

The number of obese people in America outweighs the number of people who are merely overweight. 34% of Americans are obese, closely followed by the 32.7% of Americans that are overweight. That is crazy and extremely ridiculous. Consider this, the lowest percentage of obesity is 3.2%, three point two present, in both Korea and Japan the next lowest percentage is 7.7 in Switzerland. America has the highest obesity rate in the world, followed by Mexico, the United Kingdom, Canada and Greece. In fact the only English speaking country that is on the lower end of the spectrum is Ireland; they have a 13% obesity rate. Experts say that obesity continues to increase due to poor eating habits and not enough exercise. There are other factors such as stress, not getting enough sleep and sometimes certain medications. Obesity has become more and more prevalent in society, and not just in America. However the number of obese people has more than doubled since 1980. Food seems to be the main cause of obesity, so naturally in order to fix something just remove the root of the problem. People enjoy food; they indulge in it and even gorge upon in to the point that they stuff themselves, full, to the point of bursting. Not literally of course. So the only real way to solve the obesity epidemic is to remove all food sources. Not only is it the root of the problem, but food of any kind costs money and labor. Since America is the most obese country, predictably it would be one of the laziest as well. So why waste time, and money on a substance such as food, that is causing obesity? In order to grow and make food farmers and cooks spend many hours of labor in order to prepare it for people to eat. There is a phrase; Lake 2 â€Å"killing two birds with one ... ...e of food: food and drink designed for weight loss, for health or religious reasons, or to control or improve a medical condition. However the definition should read: a way for people to make money and become famous, at the expense of obese and overweight people. People spend tones and tones of money on diet programs, books and special food, and it always ends the same, little to no results. As stated before Americans are lazy and it seems impossible to break bad eating. Plus diets are filled with boring and bland food, with restrictions at every corner. Not even the most dedicated person would be able to stick with this type of plan. The people who create the diets and exercise plans have one thing in common, and that is they are setting millions of Americans up for failure. Yes there is the occasional success story, but in all reality it does not happen very often.

Critical Thinking Assignment Essay

Secular Humanism regarding the question of origin, seems to lean toward the determination â€Å"that matter has always existed and given enough time and chance, the end result is what you see around you today.† (Weider, Gutierrez 64). There is a lack of evidence that God exists and man is viewed rather as a machine, having no control over their existence and once man’s life has come to an end, this machine ends (65). Humanists answer questions of identity by believing that, â€Å"mankind is a product of evolutionary forces† (66). Mankind is viewed as a more refined animal, however mankind is not of higher quality over the animal kingdom. The answers to the question of meaning or purpose is, at best, answered on the basis of his or her importance (68). It is up to him or her to give any true benefit to their life, by making an impact in their life (69). Through this, they are able to make a clear and confident impact in another human beings life. However, since â€Å"man is a machine and ultimately not in control of what happens, life cannot have any real value or significance.† (69). Morality and ethics asks what is morally and ethically right versus wrong and how a human being should live, then God must exist to deliver what is right and wrong (71). That being so, secular humanism does not believe in a God, and nor does He exist. Secular Humanists believe that there is no â€Å"absolute truth†, and relies heavily on the fact that â€Å"truth is dependent upon the individual or society and is subject to change† (71). Secular Humanism is not worried about the question of destiny. Once a human being has passed on, all that matters is what they did do on this earth and making a difference in another person’s life (73). The Biblical/Christian worldview, in comparison to secular humanism on the question of origin, is through theism. (65). Through God, and under one God, everything exists. While the secular humanist has no belief in God and man has no control much like a machine, theism believes â€Å"God is the first cause, the answer to why there is something rather than nothing† (65). The question of identity through secular humanism believes  mankind and the animal kingdom are of equal value, the Biblical/Christian worldview believes that mankind is above the animals, and we are responsible to take care of them (69). While secular humanists place man and his purpose through impacting others in their lives, the Biblical/Christian worldview believes our purpose is having a personal relationship with God and His Son, Jesus Christ (70). While secular humanists have no mutual agreement on the question of morality, and reject â€Å"the absolute truth†, and depends on our society, the Biblical/Christian worldview bases morality or ethics through â€Å"Special Revelation† (72). The need for redemption must take place as we were all born in sin, and we can only be saved through Jesus Christ (72). Mankind is not concerned with destiny, through a secular humanist belief. Whereas, the Biblical/Christian worldviews on destiny is â€Å"dependent upon a person’s choices and their personal relationship with God† (75). Works Cited Dr.Weider, Lew and Dr. Ben Gutierrez. Consider. 2013. Print.

Conjugate the Japanese Verb Kuru (to Come)

The word kuru is a very common Japanese word and one of the first that students learn. Kuru, which means to come or to arrive, is an irregular verb. The following charts will help you understand how to conjugate kuru and use it correctly when writing or speaking. Notes on Kuru Conjugations The chart provides conjugations for ​kuru in various tenses and moods. The table begins with the  dictionary form. The basic form of all Japanese verbs ends with -u. This is the form listed in the dictionary and is the informal, present affirmative form of the verb. This form is used among close friends and family in informal situations. This is followed by the  -masu form. The suffix -masu is added to the dictionary form of verbs to make sentences polite, an important consideration in Japanese society. Aside from changing the tone, it has no meaning. This form is used in situations requiring politeness or a degree of formality and is more appropriate for general use. Note also the conjugation for the  -te form, which is an important  Japanese verb  form to know. It does not indicate tense by itself; however, it combines with various verb forms to create other tenses. Additionally, it has many other unique usages, such as speaking in the present progressive, connecting successive verbs, or asking for permission. Conjugating Kuru The table presents the tense or mood first in the left column, with the form noted just below. The transliteration of the Japanese word is listed in bold in the right column with the word written in  Japanese characters  directly below each transliterated word. Kuru (to come) Informal Present(dictionary form) kuruæ  ¥Ã£â€šâ€¹ Formal Present(-masu form) kimasuæ  ¥Ã£  ¾Ã£ â„¢ Informal Past (-ta form) kitaæ  ¥Ã£ Å¸ Formal Past kimashitaæ  ¥Ã£  ¾Ã£ â€"㠁Ÿ Informal Negative(-nai form) konaiæ  ¥Ã£  ªÃ£ â€ž Formal Negative kimasenæ  ¥Ã£  ¾Ã£ â€ºÃ£â€šâ€œ Informal Past Negative konakattaæ  ¥Ã£  ªÃ£ â€¹Ã£  £Ã£ Å¸ Formal Past Negative kimasen deshitaæ  ¥Ã£  ¾Ã£ â€ºÃ£â€šâ€œÃ£  §Ã£ â€"㠁Ÿ -te form kiteæ  ¥Ã£  ¦ Conditional kurebaæ  ¥Ã£â€šÅ'㠁 ° Volitional koyouæ  ¥Ã£â€šË†Ã£ â€  Passive korareruæ  ¥Ã£â€šâ€°Ã£â€šÅ'ã‚‹ Causative kosaseruæ  ¥Ã£ â€¢Ã£ â€ºÃ£â€šâ€¹ Potential korareruæ  ¥Ã£â€šâ€°Ã£â€šÅ'ã‚‹ Imperative(command) koiæ  ¥Ã£ â€ž Kuru Sentence Examples If youre curious about how to use kuru in sentences, it can be helpful to read examples. A  few sample sentences will allow you to peruse how the verb is used in various  contexts. Kare wa kyou gakkou ni konakatta.Ã¥ ½ ¼Ã£  ¯Ã¤ »Å Ã¦â€" ¥Ã¥ ­ ¦Ã¦   ¡Ã£  «Ã¦  ¥Ã£  ªÃ£ â€¹Ã£  £Ã£ Å¸Ã£â‚¬â€š He didn't come to school today. Watashi no uchi ni kite kudasai.ç § Ã£  ®Ã£ â€ Ã£  ¡Ã£  «Ã¦  ¥Ã£  ¦Ã£  Ã£   Ã£ â€¢Ã£ â€žÃ£â‚¬â€š Please come to my house. Kinyoubi ni korareru?金æ›Å"æâ€" ¥Ã£  «Ã¦  ¥Ã£â€šâ€°Ã£â€šÅ'ã‚‹ï ¼Å¸ Can you come on Friday? Special Uses The website  Self Taught Japanese  notes that there are several special uses for  kuru, particularly to specify the direction of an action, as in: OtÃ… sanha arigatÃ…  tte itte kita. (㠁Šçˆ ¶Ã£ â€¢Ã£â€šâ€œÃ£  ¯Ã£â‚¬Å'㠁‚り㠁Å'㠁 ¨Ã£ â€ Ã£â‚¬ Ã£  £Ã£  ¦Ã¨ ¨â‚¬Ã£  £Ã£  ¦Ã£  Ã£ Å¸Ã£â‚¬â€š) My dad said thanks  to me. This sentence also uses  kita, the informal past (-ta form). You can also use the verb in the -te form to indicate the action has been going on for some time up until now, as in: Nihongo o dokugaku de benkyÃ…  shite kimashita. (æâ€" ¥Ã¦Å" ¬Ã¨ ªÅ¾Ã£â€šâ€™Ã§â€¹ ¬Ã¥ ­ ¦Ã£  §Ã¥â€¹â€°Ã¥ ¼ ·Ã£ â€"㠁 ¦) Up until now, I’ve studied Japanese on my own. Self Taught Japanese adds that in this example, it’s difficult to capture the nuance in English, but you can think of the sentence meaning that the speaker or writer has been gathering experience before arriving at the present moment.